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How is Ploom different from cigarettes?

Ploom is an innovative heated tobacco device that heats tobacco rather than burning it.

Based on available machine-measured data, heating tobacco produces lower levels of certain harmful substances compared with cigarette smoke. Testing shows an average reduction of 9 selected harmful constituents by 90–95%* in comparison with smoke from a standard reference cigarette (1R6F), for which the World Health Organization (WHO) recommends reduction in cigarette smoke.

IMPORTANT: This does not mean that use of the Ploom device is safe or that it eliminates health or other risks associated with tobacco use. No tobacco product is safe.

Data are based on machine-generated measurements comparing levels of selected harmful constituents in aerosol from Ploom devices and smoke from a standard reference cigarette (1R6F).