Introducing Ploom AURA Urban Borealis – designed to stand out
Some sights change the way we experience the world around us. The aurora borealis is one of them. Its ribbons of light in shades of green, blue, purple and red create one of the most striking sights in the night sky.
This very combination inspired the new Ploom AURA Urban Borealis limited edition. Its design features iridescent colours that shift with the viewing angle and the light, connecting one of nature’s most striking phenomena with the energy of contemporary urban life.
From a natural phenomenon to device design
The shifting shades of the northern lights are reflected on the surface of the Ploom AURA Urban Borealis device, where purple and green tones flow along its rounded contours. The result is a striking visual effect that changes with the light and the viewing angle.
Created for those who choose distinctive details to express their personal style, Urban Borealis retains the elegant, rounded lines characteristic of Ploom AURA.
Inspiration from the northern lights is thus translated into a contemporary design suited to the everyday rhythm of city life.
Two sides of the urban rhythm
Every city has more than one face. Daytime brings the rhythm of daily commitments and movement, while the city transforms as evening falls – lights come on, outlines change and a different energy emerges.
Ploom AURA Urban Borealis is inspired by this very duality. Its iridescent colours connect the structure of everyday life with moments when personal style becomes more prominent.
Urban Borealis reveals different shades at different times of day. In daylight, green tones may take centre stage, while evening and ambient lighting bring out more of the purple shades. Through its colour and finish, the device reflects the changing urban environment.
Ploom AURA technology in a striking new edition
While Urban Borealis introduces a new visual dimension inspired by the magic of the northern lights, its striking design is complemented by familiar Ploom AURA technology and features:
- Authentic tobacco notes without the smell of smoke
- Compact and slim design
- Easy to use and maintain
- Connectivity via the Ploom app
- Personalisation options
Ploom AURA Urban Borealis Limited Edition thus combines the familiar functionality of the Ploom AURA device with a striking visual identity inspired by the northern lights.
A limited edition for personal style
Limited editions offer an opportunity to discover a familiar design in a new form. Ploom AURA Urban Borealis combines the simplicity of the device with a visual identity inspired by one of the most impressive sights in the night sky.
Its combination of iridescent purple and green tones is designed for adult users who choose expressive details and want the objects they use every day to reflect their personal style. The colours never stay in a single shade, shifting instead with the light and the surroundings.
Discover the new Ploom AURA Urban Borealis limited edition and bring the colours of the northern lights into your own rhythm of city life.
