THE ART OF HEATING TOBACCO

Introducing Ploom – A Unique Heated Tobacco Technology

5 min
Ploom AURA Heatflow Tech

Heated tobacco technology is changing the way adult users approach tobacco use. As there is no combustion, there is no ash and no smoke created through the process of use. This allows heated tobacco to be used outside personal indoor spaces, as well as in environments where the impact of tobacco odor may be reduced, depending on the setting and applicable regulations.

 

Welcome to the world of Ploom

Ploom is a brand dedicated to the development of heated tobacco products, including the unique Ploom AURA device, designed for adult users.

Ploom is based on Smart HeatFlow technology, which heats tobacco without combustion. This approach combines technological innovation with considered design, aiming to create a device that brings together functionality and contemporary aesthetics.

The result is a heated tobacco product designed for use in a variety of everyday situations, in accordance with applicable laws and the environment in which it is used.


Ploom Aura heatflow technology with tobacco flavor waves as a background

Discover the technology behind Ploom AURA

Ploom AURA features a ribbed heating chamber powered by Smart HeatFlow technology to ensure precise and consistent heating. After inserting a stick into the chamber, it is gently pressed, allowing air to circulate evenly around it.

The tobacco stick does not come into direct contact with a heating blade, eliminating the need for a heating element. Instead, Ploom AURA heats the stick to a stable temperature. This enables consistent and balanced release of tobacco notes, depending on the stick variant.

All of this technology and precision engineering are integrated into a modern and elegant design, crafted from premium materials and easy to carry in a pocket or bag.

Where tobacco meets technology

The innovative heated tobacco system is built on advanced technology, as well as the composition of the tobacco sticks themselves. In this sense, the tobacco sticks are specifically developed for use with the Ploom AURA device.

Just as a look can reflect a classic cigarette, the quality of the tobacco sticks is key. The tobacco sticks contain carefully selected tobacco blends, including varieties such as Virginia, Burley and Oriental, with additional components that contribute to the distinctive character of the tobacco.

From cultivation to final quality control, the production process of the tobacco sticks is based on carefully selected raw materials and strict quality standards. Additives and processing techniques vary depending on the stick variant, helping to shape specific characteristics during use. A range of options is available to suit different adult user preferences.

Designed to match your style

Personalisation is an integral part of Ploom. Choose a device color and one of the available color options – Jet Black, Navy Blue, Lunar Silver or Rose Gold – and further customise it with interchangeable front and back covers. A selection of 7 colors allows for easy adaptation to your personal style and everyday environment.

Ploom AURA is designed with a focus not only on performance, but also on functionality. Additional accessories include carry cases, USB charging cables and storage solutions for tobacco sticks. You can configure your Ploom setup to suit your needs, whether at home, in the car or on the go.


Discover All Blog Articles

Our latest news and updates