The History of Ploom
The History of Ploom
Ploom is a global brand that was conceived in California and further developed in Japan.
If you’re wondering how Ploom began, the answer lies in the search for alternative approaches to traditional tobacco use. The goal has been to develop products for adult users seeking a different way to use tobacco.
To address the interest in evolving solutions, Ploom has developed a range of heated tobacco products based on heating technology without combustion.
So, when was Ploom founded?
Ploom began as a startup in San Francisco in the early 2000s, when its founders were exploring innovative ways to heat tobacco without combustion, with the aim of preserving the characteristic tobacco notes.
The development of heated tobacco products is based on long-term scientific research focused on heating tobacco without producing smoke or ash, with the potential to influence odor intensity. This research journey began more than 50 years ago.
The Ploom Brand story – decades dedicated to Innovation
In 2013, Ploom introduced its first heated tobacco product to the Japanese market. Since then, innovation has remained at the core of the brand’s development, leading to the launch of the Ploom S device in 2019.
In 2021, Ploom AURA was introduced within the heated tobacco category, featuring heating technology without combustion. As no burning occurs, no smoke or ash is generated, and the intensity of tobacco odor may vary depending on the conditions and environment.
About Ploom and its philosophy
Ploom is focused on expanding choice for adult users who are seeking a different approach to tobacco use. At the core of everything Ploom develops are science and innovation.
From its first heated tobacco device to the latest Ploom AURA, development has followed a clear technological direction. This includes the overall device design — from its external appearance to the Smart HeatFlow technology integrated within. The same approach is applied to the development of tobacco sticks, from raw material selection to the final product.
Ploom conducts research related to tobacco heating technology without combustion, including analysis of the composition and characteristics of the aerosol generated during heating. As tobacco is heated without burning, no smoke or ash is produced, and odor intensity may vary depending on the conditions and environment. This approach can be practical in a variety of everyday situations, in compliance with applicable regulations.
If you’re curious to learn more, take a closer look at Ploom AURA with our blog, Introducing Ploom, Where Tech Meets Style.
